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Private | |
Headquarters | Irvine, California |
---|---|
Key people | Noah Kerner (CEO) |
Industry | Financial services |
Products | Investment management, investment portfolios, stock portfolios, stock trading |
URL | www.acorns.com |
Launched | 2012; 8 years ago |
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Acorns is an American financial technology and financial services company based in Irvine, California that specializes in micro-investing and robo-investing. As of 2019, Acorns had over 4.5 million users and over $1.2 billion in assets under management.[1]
History[edit]
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The company was launched in 2012 by father and son duo Walter Wemple Cruttenden III and Jeffrey James Cruttenden to promote incremental and passive investing.[2][3] It launched in 2014 with an app for iOS and Android devices.[4] The portfolio options a user can select from were designed in partnership with paid advisor Harry Markowitz, a Nobel laureate.[5]
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Since its inception, the platform has expanded to include checking account services and retirement IRA products.[1] This was made possible following an acquisition of Portland, Oregon fintech retirement startup, Vault.[6]
In 2018, behavioral economist Shlomo Benartzi was appointed chair of a behavioral economics committee at Acorns, working on an initiative termed the Money Lab to conduct field experiments focused on consumer spending.[7][8]
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Since its founding, the company has raised approximately $100 million in venture capital funding.[3] As of August 2019, notable investors in Acorns included Jennifer Lopez, Alex Rodriguez, Bono, Ashton Kutcher and Kevin Durant. PayPal, BlackRock, and NBCUniversal also have a stake in the company.[9][10]
Services[edit]
Upon account creation, a user selects one of several pre-built portfolios to invest in and connects a debit or credit card to their account. Every purchase is rounded up to the next whole dollar, and the remainder is invested in the selected portfolios.[11] On launch, Acorns charged a $1 fee for its service.[12]
See also[edit]
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- ^ abDeFrancesco, Dan (28 January 2019). 'Investing app Acorns nabbed $105 million in funding and now has a higher valuation than robo giant Betterment'. Business Insider. Retrieved 4 November 2019.
- ^O'Brien, Sara (15 April 2015). 'Acorns is an 8-month-old app that makes investing spare change dead simple, and it just raised $23 million'. CNN Business. Retrieved 4 November 2019.
- ^ abRudegeair, Peter; Krouse, Sarah (9 May 2018). 'BlackRock Backs a Startup to Find Out What Young Investors Want'. Retrieved 4 November 2019.
- ^Hubbard, Amy (30 May 2014). 'Acorns app taps bank account, invests your money $5 at a time'. Los Angeles Times. Retrieved 4 November 2019.
- ^Lapowsky, Issie (28 August 2014). 'Every Time You Buy Something, This App Invests a Few Pennies on Wall Street'. Wired Magazine. Retrieved 4 November 2019.
- ^'Acorns to launch new retirement accounts after buying Portland fintech startup, Vault'. TechCrunch. Retrieved 2020-02-26.
- ^Shell, Adam (20 September 2018). 'Acorns savings app: Why saving $5 a day is easier than committing to $150 a month'. USA Today. Retrieved 4 November 2019.
- ^Neal, Ryan (21 September 2018). 'Shlomo Benartzi to chair Acorns behavioral economics committee'. Investment News. Retrieved 4 November 2019.
- ^Rudegeair, Peter (19 August 2019). 'Jennifer Lopez, Alex Rodriguez Are Investing in Fintech Firm Acorns'. The Wall Street Journal. Retrieved 4 November 2019.
- ^Berdychowski, Bernadette (21 August 2019). 'Star power? Athletes and actors join fintechs as A-list investors'. Financial Planning. Retrieved 4 November 2019.
- ^Eneriz, Ashley (September 24, 2019). 'How the Acorns App Works and Makes Its Money'. Investopedia.
- ^Dyer, Jonathan (June 6, 2018). 'Acorns Announces Acorns Spend Checking Account, Debit Card'. Dyer News.
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